POP MART celebrates grand opening of its first Sydney store
On 17 Mar, the international art toy company POP MART officially opened its first Sydney store, attracting a great deal of local consumers’ attention.
Underneath the iconic Sydney Tower, the store is located at Westfield Sydney, the shopping hub in the CBD. In order to satisfy different art toy lovers’ needs, the store provides a diversified range of products, including blind boxes, 200% figurines, MEGA collectibles, and various life or phone accessories.
At the grand opening, a large number of art toy fans have been attracted by the launch of SKULLPANDA Laid Back Tomorrow series, Oswald the Lucky Rabbit Figurine, MEGA JUST DIMOO 400% Mika Ninagawa, and the limited-edition figurines including SKULLPANDA Dark Maid and ZIMOMO Matter.
Regarding store features, Samson Su, Marketing Manager of POP MART Australia and New Zealand said, “We hope Sydney consumers can find peace and fun at our store despite the hustle and bustle of the city, so we set Sydney fantasy as the store theme, encouraging Sydneysiders to keep dreaming like Dimoo and live a happy life every day!”
Also known as designer toys, art toys are creative figurines that incorporate art, design, pop trends, drawing, sculpted reliefs, etc., different from the traditional figurines that are inspired by ACGN characters. In 2016, POP MART identified the market opportunities of art toys, and started to discover and nurture outstanding art toy artists and designers. This strategy has succeeded to commercialise the niche segment of art toys on a large scale, and started the art toy trend.
With keen insight into art and culture, POP MART has successfully built collaborations with iconic design artists such as Kenny, Pucky, Ayan, and SKULLPANDA, and enjoys enormous popularity among fans around the world. So far, it has successfully nurtured famous art toy characters including MOLLY, DIMOO, SKULLPANDA, THE MONSTERS, HIRONO and PUCKY, all loved by global fans.
Since 2018, POP MART has expanded its worldwide presence to 23 countries and regions while popularising art toys through over 350 stores and more than 1,800 Robo Shops globally. So far, it has opened three retail stores, one pop-up store, six Robo Shops and one official eCommerce channel in Australia.
Samson added, “Art toy craze has gradually swept across Australia in recent years and became more and more popular. To give Australian consumers more access to art toys, POP MART will endeavour to open more online and offline channels to engage with local consumers and bring in more wonderfulness of art toys in future.”