We'd love to be the home of your favourite characters!


POP MART has built, by far, the competitive edge with its designers, retail channels and industrial chain. The company has recruited famous designers like Kenny, Pucky and Kasing Lung, and launched many fan favourites to secure a large number of loyal customers. Meanwhile, POP MART works with renowned global brands to create pop culture products based on classic characters that appeal to the young.

Moreover, POP MART attaches great importance to supporting the foundation of the designer toy market. To improve the training of homegrown talent, POP MART works with the Chinese Central Academy of Fine Arts to present seminars on designer toys and invites top designers to share their wisdom about the industry.

As POP MART continues to extend its reach, the company has also completed an industrial chain that consists of designers, factories, retail distribution and international toy shows. In that way, designers can focus on their work and the industry can truly prosper.

In October 2021, POP MART was officially launched in Australia, aiming to light up passion and bring joy to all Australians. Forging ahead, POP MART Australia will always strive to unlock tons of fun for Australians through diversified channels including Roboshops, physical and online stores.