POP MART Australia launches colourful products and spreads positivity
This spring is colourful at POP MART Australia. On 28 August, POP MART Australia launched the highly-anticipated CRYBABY Cheer Up, Baby! Series accessories, including plush dolls, pendants, canvas bags and bracelet blind boxes.
As one of the best-sellers in many other countries in earlier weeks, this rainbow series also became very popular among Australian consumers shortly after launch. Among them, the local influencer Rome (@romeviduya) in Melbourne shared his spring looks inspired by this iconic collection with photos on social media once he got this colourful collection.
The POP MART stores also turned colourful alongside the launch of these colourful items. “Spring symbolises a new beginning, and we want to make it full of hopes. So we’ve introduced the spectrum of colours to our customers with colourful products and decoration.” said Samson Su, Marketing Manager of POP MART Australia and New Zealand.
Besides the colourful CRYBABY items, POP MART Australia also restocked the colour-themed MEGA SPACE MOLLY 400% Rainbow and blended it into familiar local scenes in communication, promoting the theme of living a colourful life. Hence, it produced a bunch of materials featuring this MEGA collectible in iconic Sydney landmarks. “We hope our customers can have a brand-new start this spring and add more creativity and ease into their daily life.” Samson added.
Link HERE to enjoy the dynamic video
In addition, POP MART Australia also collaborated with the Sydney-based digital creator Jordie (@_itsjordie), who created an original “Cheer Up” dance with selective CRYBABY Cheer Up, Baby! Series items (Check out the video on both Jordie’s and POP MART Australia’s IG accounts). Through the dance, the concept of positivity was advocated, and viewers were deeply motivated by this powerful dance.
“We care for the whole society. Many Australians are confronted with different kinds of stress and struggles every day. Through the colourful products and communication, we hope to spread more positivity to society and champion happiness and inclusiveness among Australian consumers. With courage and love, we believe we can tackle every problem together.” Samson added.
Since inception, POP MART Australia has been striving to light up passion and bring joy to Australian consumers. At present, it has nine physical stores, 18 Robo Shops, and one e-commerce channel for local consumers.